How to become a stronger listing agent

How balanced is your business? If you’re a buyer’s agent with few or no listings, the strength of your real estate practice may be suffering.

A healthy real estate strategy includes cultivating both buyers and sellers. After all, the two groups have a symbiotic relationship with each other. A robust pool of buyers to market to enables you to sell listings faster, while a set of solid listings helps you attract higher quality buyers. Growing both sides makes for a stronger, more well-rounded business.

With the housing market making a recovery, plenty of buyers are searching for homes while interest rates and prices are still low. This can be a double-edged sword, though. While there’s no better time to be a seller’s agent, competition for listings is fierce.

And it’s no wonder—listings take only one-third of the time and effort of working with buyers! Fortunately, Market Leader’s free Listing Agent Guide has outlined four strategic steps you can take to attract listing leads, convert them into clients, and sell their homes.



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